When the team at Asikini Adventures reached out to us, we instantly knew this was special.
They weren’t only running treks, they were offering something raw, real, and rooted in the untouched beauty of Warwan Valley.
From snowy mountain treks and river walks to valley stays and alpine jungle trails, they’ve been guiding international explorers from Germany, Japan, Russia, and the US, giving them not just a trip, but an experience that sticks.
They even built their own local huts at remote trek spots, giving travelers a place to rest right in the lap of nature.
The Branding Challenge
Their experiences were rich. But the brand
didn’t do justice to the magic they were offering.
Asikini was getting lumped in with “just another trekking company,” when in reality they were the soul of Warwan in motion.
Our challenge was to create a brand that felt: Wild, but welcoming
Rooted in local culture, but ready for global eyes
Adventurous, yet grounded in comfort and authenticity
The Branding Solution
We started by listening. We took in their stories, their routes, their people and built a brand that could carry all that emotion and energy.
Here’s what we focused on:
A bold, colorful, and character-driven visual style that’s playful yet adventurous
Messaging that invites you to experience, not just “book a trek”
Positioning Asikini as a local-first, world-class adventure brand
Highlighting their unique stay options and local knowledge as major value points
We didn’t just design a brand.
We brought their spirit to the surface, so the world could finally see what makes Asikini unforgettable.
